Everybody in the field of internet marketing knows the importance of a list of your target audience which could buy from you in future. List Building is generally a process of gathering emails and address of your potential customers so that you can use it for your marketing campaigns in future. Building a list of potential customers is not an easy task but an effective and well designed landing page can help you to build a list easily by getting contact information from your visitors and encourage them to take the desire action so that you can attain your goals. A Landing Page is the First page which a visitor sees on your website after clicking a link in a promotional email, an online ad or a search engine result. In this article we would discuss tips which you can use to create an effective landing page that would help you to generate your own list.
Headline: – An attention grabbing headline is really important as it is the first thing which a user sees on your website. Your headline should be bold so that it can stand out from the remaining of the page and speak what your user want to hear. A compelling headline encourages user to stay on page and read further about your offer.
Above the Fold: – The entire content of your landing page including the sign-up form should be easily viewable without the use of scroll bar. Above the fold landing pages convert much better as compared to others because visitor don’t have to take any action to see your offer and what he would get at the end as everything is already on Display.
Simplicity: – A complex landing page distracts user mind so keep your landing page simple. You should try to provide the shortest path possible to the user to complete the desired action. Your Landing page should contain only two options for your user to select from i.e. Either to be a part of your list or don’t be part of your list. Any other option can create confusion.
Freebies: – Your Landing page should contain freebies which a user would get for becoming a part of your list. Freebies could be a high quality e-book or a custom report which is hard to find on web. Nobody like to give their personal details of they are in desperate need of the product you are going to offer.
Relevant Content: – Add Relevant and Unique content to your Landing page describing about your services and benefits people would get after becoming part of your list. Follow the inverted puramid structure while writing your content that is the conclusion and other most important information should be at the top and other less supportive information should be at the end of your landing page.
Privacy Policy: – Make sure that you put a link to your company privacy policy so that users can know that how you are going to use this personal information. Make sure to tell them that their information would be kept private and it won’t be sold or used for any illegal purposes. Add your contact information to the landing pages so that your user can contact you any time and to ensure that you are not scammer.
Analyze Results: – Create multiple landing pages for the same offer, so that you can know what things work and which pages convert better as compared to others. You can use these results for tweaking your landing pages and to increase your conversion rate.
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Gagandeep Singh is a freelance writer and loves to write on gadgets, Technology, Landing Page design and Testing, SEO and Affiliate Marketing
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3 Responses to “How to Build Your List Effectively with the Help of Landing Pages”
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Great tips!
Another suggestion.
Use plenty of white space.
Write your material so that is is super easy for people to scan your text.
No-one reads on the web – they scan.
Ivan Walsh
Freelance Technical Writer,
Beijing, China
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