SEO Training Courses Teach You What Changes To Make To Move Up To The Top 10!

Back when the internet had just started becoming popular SEO was a function that only a few so called gurus knew how to do. It was mostly trial and error processes that sometimes worked, yet often did not provide the traffic increases we hoped for. Quite a bit of what was done was simply making changes that seemed to be right, and then watching the listings go up or down to know if it was working or not. Nothing was just plain known back then and everything had to be figured out. You needed to really apply yourself and your time to figure out what made the algorithm happy, and what didn’t. Today things are quite different. Now there are a set of known techniques, things that really need to be done, that will get your site to be search engine friendly. It’s all code updates, content changes and inbound linking today.

Way back when I started to SEO the term hadn’t even been coined yet. I found that if I added the keyword I wanted to get listed for one more time than the current #1 site I would take over that position. Google wasn’t even around, I imagine the Google gurus were in high school still. Times were exciting and the internet was the new frontier … just waiting to be conquered. Search engines were using the meta tag information to rank sites. So if you had your keyword in your meta keywords tag you would rank for it. Well, actually if your competition used it twice they would rank, so you would want to use it three times. It was really that simple at first. Nothing was impossible, so it seemed, and making money online because a simple task of setting up a site and doing this optimization thing to it.

After a while the engines started to become a little more sophisticated. The title tag was perhaps one of the first things that turned up as something you could do to help your sites’ listings beyond the meta tags. The engines had now realized that they needed to find other ways to figure out which site was the best out of what was there. The meta tags were simply abused to the max. These were very exciting times. The internet was growing in leaps and bounds and websites were cropping up by the thousands. Never has there been a more exciting time of life in recent history.

As time ticked away those who were involved in an online business realized that without having a top listing on the engines they were not going to get much traffic. Getting into the #1 position became mandatory to be successful. We as SEO people really didn’t have any proven methodology to get the job done. It was all a lot of trial and error. Good judgment of course was always on the table, but who knew what the algorithms really were? No one did! Our experimentation paid if in finding both things we had to do in order to get good listings, as well as many things we discovered we did not want to do at all.

Times have changed and come full circle. It is no longer necessary to hire on high priced SEO consultants and gurus to get your site optimized. See, along the way over the past years everything that has to do with optimizing a website has come out into the open. Today you can learn how to optimize your own website, and do it well, all on your own. How you learn is up to you. You can frequent all of the blogs and forums and absorb everything that is being tossed about. You can also take a structured course in how to optimize your own site. Either way, today learning how to optimize a website is a simple matter of training yourself in SEO … and it is very possible for anyone to do themselves.

SEO has changed immensely over the years. Today it has become a standard part of web development, although don’t expect every designer to optimize your site as they build it … there still seems to be some block between SEO and web designers. Everything about SEO today however is more cut and dry than it has ever been. It’s a set of changes to make, a structured navigation system and site layout and then the acquisition of inbound links which should be thoroughly explained in any course, or any blog or forum, dedicated to optimization. You can learn how to do it yourself!

Robert (BK) Kelsey runs Ethical SEO Service and offers Ethical SEO Training as an affordable introduction to SEO (enough to optimize any website), as well as an Advanced SEO Training Course.