How To Write Your Best About Page

Imagine that you’ve met a friend on the Internet. Let’s call him John. He’s invited you to stay at his beach house in Hawaii. You’ve never seen John face to face. Would you trust him blindly, or would you want to check him out before staying with him? You’d probably want to check him out – I would. Why? Because I would need to trust a person I’m going to spend time with, and knowing more about someone is a way to build that trust. We learn to trust someone as we get to know them. Trust grows through knowing a person. That’s why the About page is important. People who consider becoming a subscriber want to know whom they are following. They want to be able to trust you. And they need to like you. After all, you wouldn’t hang out with someone you don’t like, would you?

What should a basic About page include?

1. Your picture – Having a picture of yourself in the “About” page is important. It helps you readers connect with you better.

2. An overview of your blog – What is your blog all about? Share them with your readers here. A good way to write is to start off with an elevator pitch (short description of what your blog is about) and then expand the explanation.

3. Your contact information – It’s always nice to include your contact information at the “About” page, especially so if you do not have a contact page. If you’re worried about bots harvesting your e-mail and using it for spamming purposes you can make it harder for those bots by using a modified version of it (e.g., me[at]blogging[dot]com).

4. Share interesting information – Have interesting stuff you want to share with your readers? This is your time to shine. Just make sure you don’t end up getting overboard.

5. Write in first person – This may be more personal, but I find it annoying reading an “About” page that writes in third person, especially when it’s obvious that they write it themselves. How would I know? They’re not well known nor do they have a big audience.

6. Write your goals – Goals are great motivation for many. This is also true when reading the goals that others set for themselves. If you have a goal which is related to your blog, it would be a good idea to share them with your readers as well, so they can relate to you.

Think about the last time you read a book – chances are you checked out the author’s bio and maybe wanted to see his picture in addition to the bio. This helps you get a feel for the person writing the words you’re reading, helps you feel more connected to the words, helps you to care about them more deeply than if you were reading an anonymous person’s post. So remember to get your About page up if you still haven’t.

Nik Imran is the author for IMakeABlog, A blog that provides guide on how to make a blog. Besides blogging tips, he also provide blogging tool reviews. You can check out his thesis review to learn more. This and other unique content ” articles are available with free reprint rights.