6 Ways To Make Your Blog More Attractive To Advertisers

If you have a well established blog, you may well want to earn money from your hard work. Advertising is one of those methods that can generate lucrative income, of course depending on how big your blog is. Follow these simple tips to attract more ad buyers to your blog.

1. Show them the banners – If you currently have no paid placements on your site, put up house ads or partner ads in the same spot you would run a paid spot. (A house ad refers to banners for other products or sites that you or your company own).

2. Have an “Advertise with Us” Banner on your site – This is the single most important issue. It should click to an Advertising information page and have an easy way to contact you for more information and rates. Key points: Make it a graphical image or a tab. Keep it above the fold.

3. Focus on a specific topic and try to become an authority figure – Try to spread your opinions and research by contributing articles to blogs, newsletters, online magazines, and other things. Try to get interviews by other bloggers. You want to prop yourself up on a pedestal so that you look worthy of having advertisers on your blog.

4. Consider syndicating – There are many alternative means to syndicate your content (podcasts, newsletters etc.). Contact online and traditional magazines and offer some of your articles for free in return for credit.

5. Actively contact advertisers – It pays to look for ad buyers. Passively relying on advertisers to contact you limits your ad selling potential. At the very least, create an advertising page for your website.

6. Build a community – Every bloggers need to actively engage in dialog with other similar blogs in your niche. Create forums, social voting sites or allow users to generate content for your site as well.

I went over many ways to make your blog more attractive to advertisers. There are countless ways to do this but you can just take a couple hours out of your day to fix the ones that you can do right away. Other ones will take time but in a couple of months of doing them you should see all of your hard work pay off.

Nik Imran is the author of IMakeABlog, a blog that provides guide on how to make blog. You can check out one of his article on how to install themes. This and other unique content ‘blog’ articles are available with free reprint rights.