The Internet is the only source available that has the option of throwing millions of different subjects at you with the click of a mouse. Because of the wide spectrum of information, the marketing world is taking full advantage. Ever get annoyed with those pop-up ads? Somebody paid good money to advertise that product on the site.
Because these changes are so small, it is often difficult to examine which ad will work and which ad will not.
Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions/views to see which one converts more effectively. The technique is one of the few approaches a marketer can take in testing out the success of various ads.
In layman?s terms, split testing is basically taking two different ads with very minor differences and proving which one works more effectively. The minor differences can range from color or size text, to a certain phrase.
Split testing must last for at least a few days. The concept is to see which one accumulates more clicks, especially setting a milestone at 40 to 50 clicks. If for example, the ?Money Back Guarantee? ad wins, then you now know that the simple phrase may make a small difference. Now you must gauge where you should put the phrase. How about the beginning of your article? How about the end? Sounds like it?s time for another split test.
Once you have completed this technique, the marketer will find the highest performing ad. Split testing is also used in newsletters and sales copy, or anything else that helps increase conversions.
Split testing is very important in understanding which ad works best, ultimately maximizing your chances for profit. Split testing is the only real effective, true type of online marketing test. It?s an internet marking science in a way.
Split testing is one of the few effective research tools that marketers can afford to use. However the process of split testing never ends and it?s the marketers who constantly use it that have the greatest success.
Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.
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